Man Kit (Jam) Wu's profile

The stink. The shining.

The stink. The shining
Brand: Canesten Derm
Picture this: You're at home, just trying to relax after a long day. The lights are dim, the TV is on, and you're settling in for a cozy evening. But suddenly, something catches your eye. A shadow flickers across the wall. You turn to look, but there's nothing there. You shrug it off and try to focus on the TV again, but then you hear it. A soft, almost imperceptible scratching sound. It's coming from behind you. You turn around slowly, heart racing, and there it is - a pair of feet, covered in a thick layer of white, scaly skin. It's enough to make even the bravest of us shudder.
Now, imagine if that pair of feet belonged to someone you love - your partner, your dad, your best friend. Suddenly, that mild shudder turns into a full-blown panic. Athlete's foot may seem like a small problem, but it can cause real discomfort and embarrassment for the people we care about most.
That's why we've created a campaign that's both eerie and effective. We took inspiration from one of the most iconic horror movies of all time, "The Shining", to show just how terrifying athlete's foot can be for those around us. But fear not - there is a solution. With Canesten Term, you can effectively treat athlete's foot and restore your loved ones' comfort and confidence. Don't let this horror movie become a reality in your own home - try Canesten Term today.​​​​​​​
20s - TVC
6s - Youtube Ad
Print Ad - Design 1
Print ad - Design 2
The stink. The shining.
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The stink. The shining.

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